Virtual factory tour

Volkswagen AG


Volkswagen AG

Commissioned by

BRC Imagination Arts, USA

Time frame

April - November 2001


Visitors to the Transparent Factory have come to the place where the Volkswagen Phaeton is assembled, but only a small part of the production process is actually open to view. Many facets of the full manufacturing cycle of this model remain concealed or take place elsewhere.

The virtual factory tour allows visitors to watch the fascinating steps of manufacturing a Volkswagen Phaeton. Contractors and assembly lines all over Germany open their virtual doors by means of customized media footage.


Thematic concept, location scouting, script drafting. Media production, including pre-production scheduling. Quality assurance during realization.

Related projects

Transparent Factory

Exhibits and attractions

Vision World