Virtual tour of BASF manufacturing operations


Commissioned by


Time frame

February 2006 - February 2007


Exhibit at the BASF Visitor Center: the desire to experience the real thing motivates people powerfully to visit authentic places. Often, however, visitors cannot be allowed to visit factories and production plants.

By means of custom-made media footage, the virtual factory tour allows people to have a safe look at BASF’s most fascinating production facilities and laboratories and conveys how complex these are.


Idea, conception, exhibit design, location scouting, media production, quality assurance during realization.

Related projects

BASF Visitor Center

Exhibits and attractions

Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive Virtual Car
Interactive cube
Virtual haircut
Oxyhydrogen rocket
Sustainability scales
The perfect steak
Scent organ
Visitor dialog
Virtual car race
Interactive map of the world