Virtual car race


Commissioned by


Time frame

2007 - 2012


Conceptual development of a key exhibit for the Automotive area of BASF’s Visitor Center. An entertaining auto racing game allows visitors to compete against each other or race against the clock. Before and after each lap, virtual cars are enhanced with products and services BASF offers for automotive use. The player experiences improvements in driving characteristics as well as an optimized ecological footprint.


Idea, concept, contents and gaming value. Visual design based on examples, model user interface, prototype development.

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BASF Visitor Center

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