The perfect steak


Commissioned by


Time frame

June - July 2010


The “Everyday Chemistry” segment in BASF’s Visitor Center illustrates chemical processes in preparing food, among other things. One of the pinnacles of culinary achievement, the perfect steak, incorporates many complex chemical processes. The exhibit explains these processes through a custom-made film embedded in a cast-iron frying pan.


Idea, concept, exhibit design, script, media production, integration into existing structure, quality assurance during realization.

Related projects

BASF Visitor Center

Exhibits and attractions

Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive Virtual Car
Interactive cube
Virtual haircut
Virtual tour of BASF manufacturing operations
Oxyhydrogen rocket
Sustainability scales
Scent organ
Visitor dialog
Virtual car race
Interactive map of the world