The perfect steak
June - July 2010
The “Everyday Chemistry” segment in BASF’s Visitor Center illustrates chemical processes in preparing food, among other things. One of the pinnacles of culinary achievement, the perfect steak, incorporates many complex chemical processes. The exhibit explains these processes through a custom-made film embedded in a cast-iron frying pan.
Idea, concept, exhibit design, script, media production, integration into existing structure, quality assurance during realization.
Exhibits and attractions
Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive Virtual Car
Virtual tour of BASF manufacturing operations
Virtual car race
Interactive map of the world