PU Showroom introductory film

BASF Polyurethanes GmbH

Commissioned by

BASF Polyurethanes GmbH

Time frame

Mai - September 2012


The showroom presents polyurethane as a very versatile material. To begin with, a film introduces visitors to the “World of Polyurethanes,” showing the countless applications of this material in everyday use. Framed by an entertaining plot, the film zooms in on objects appearing in the scene. In an overlay film within the film, the use and advantages of polyurethane are explained by means of the everyday examples selected.


Conception, sketch of ideas for the film script and design of visual language, film production.

Related projects

BASF Polyurethanes Showroom

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Product scanner Material testing machine