Simsala Grimm [theme park]
Greenlight Media AG
Commissioned by
Greenlight Media AG
Time frame
December 1999 - July 2001
Project
Theme park based on the Grimm brothers’ fairy tales. Greenlight Media AG developed a series of cartoon films produced by Hahn Film AG. The characters, the themes and wide-reaching appeal of the Grimm brothers’ label provide potential for exploitation as a theme park.
Services
Design of an underlying theme and feasibility study for a new theme park. Market survey and appraisal of the current situation of the leisure market in Germany, Europe and internationally. Analysis of target groups, development of adequate theme presentation.
