Transparent Factory

Volkswagen AG


Volkswagen AG

Commissioned by

BRC Imagination Arts, USA

Time frame

February 2000 - April 2002


Visitors' center of the "Transparent Production Plant" of VW - experiencing a high-quality presentation of the new luxury saloon car "Phaeton". BRC was commissioned to design the attraction and developed driving simulators, information systems and an interactive dome projection.


Local project partner for BRC: coordination of infrastructure and construction for the 1:1 test of the high-resolution, interactive video dome projection, selection of sub-contractors, concept, content production and project management for the "Virtual Production Tour" attraction. Technical supervisor for installation of technical media systems at the location in Dresden.

Exhibits and attractions

Vision World Virtual factory tour

Related projects

Volkswagen Autostadt brand pavilion