Underberg guided visitor tour

Underberg AG

Commissioned by

Semper idem Underberg AG

Time frame

February - April 2008


Underberg AG invites selected guests to attend a guided tour of its original manufacturing site, its production department, maturing warehouse, extensive archive and herb garden being major stations of the tour. An idea study highlights how the visitors’ experience might be optimized and enhanced.


Analysis of situation as is; drafting of idea study highlighting focal points of interest. Honing of messages, optimization of logistics/visitor flow and dramatic presentation, integration of multi-sensory exhibits.