Interactive Virtual Car


Commissioned by


Time frame

April 2007 - October 2008


BASF’s broad portfolio for automotive applications is presented in a fun, easily accessible manner by way of an interactive exhibit. A model car provides the navigation interface: The position and direction in which it turns on a projection disc are continually tracked and control surface, which is animated in real time. Another visual display unit shows 3D animations synchronized with the information selected. The exhibit is used worldwide.


Idea, conception, database design, user interface, graphic and exhibit design, project management, quality assurance in realization.

Related projects

BASF Visitor Center

Exhibits and attractions

Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive cube
Virtual haircut
Virtual tour of BASF manufacturing operations
Oxyhydrogen rocket
Sustainability scales
The perfect steak
Scent organ
Visitor dialog
Virtual car race
Interactive map of the world