Transparent Factory relaunch

Volkswagen AG

Commissioned by

Volkswagen AG

Time frame

September - October 2003


After two years of operations, the visitor center at the Volkswagen Transparent Factory was to be expanded and refined. The brief included the development of attractions originally planned but not realized.


Extension concept, development of ideas for several large-scale exhibits and additional experiential spaces. Conception of new contents, visualizations, cost estimating (in cooperation with BRC Imagination Arts, USA).