Campus Center Experience

BASF China

Commissioned by

BASF Auxiliary Chemicals Co. Ltd., China

Time frame

November 2011 - March 2012


The new BASF headquarters for the Asia-Pacific region is being erected at the Shanghai, China, production site. The central building at the new research and communication campus will be the visitor center for employees, customers and invited guests.


Development of the exhibition concept within a competition by invitation: Conception of contents and scenography, model interior and exhibition design, analysis and optimization of building shell. Development of model exhibits, assessment of visitor flow and capacities, 2D/3D visualizations. Identification and briefing of local project partners. Project plan and cost estimate.