The perfect steak
BASF SE
Commissioned by
BASF SE
Time frame
June - July 2010
Project
The “Everyday Chemistry” segment in BASF’s Visitor Center illustrates chemical processes in preparing food, among other things. One of the pinnacles of culinary achievement, the perfect steak, incorporates many complex chemical processes. The exhibit explains these processes through a custom-made film embedded in a cast-iron frying pan.
Services
Idea, concept, exhibit design, script, media production, integration into existing structure, quality assurance during realization.
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