Interactive cube


Commissioned by


Time frame

September 2006 - February 2007


On arrival, visitors to the BASF Visitor Center receive a cube to guide them through the exhibition. Designed in the six corporate colors, the cube is symbolically activated in the first room of the exhibition and unlocks additional information in each of the following areas. Six overriding subjects such as “responsibility,” “Verbund” and “water” can be accessed by positioning the appropriate face of the cube on video pillars provided.


Idea, concept, development of cube design and holder. Design of video pillars and cube docking devices. Design of visual language, media script drafting. Technical concept for cube recognition and media control. Test installations and proof of concept. Production of films and animations, speech recordings, post-production. Final detailed design for production of cubes, quality assurance during realization.

Related projects

BASF Visitor Center

Exhibits and attractions

Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive Virtual Car
Virtual haircut
Virtual tour of BASF manufacturing operations
Oxyhydrogen rocket
Sustainability scales
The perfect steak
Scent organ
Visitor dialog
Virtual car race
Interactive map of the world